Company Profile


       The Yanlanshi "EARISE" brand was founded in Shenzhen in 2001 and later expanded to Dongguan, under the umbrella of the Altec Group. Over the years, guided by the grand vision of "dedicating to a quality lifestyle," the brand has achieved growth in the audio, cleaning and disinfection, and kitchen and bathroom industries. With its exceptional craftsmanship and comprehensive services, it has now developed into a renowned and trusted brand in the industry.  


The Altec enterprise boasts a professional team covering product ideation, industrial design, R&D, large-scale production, and independent marketing. It also maintains a rigorous product quality control system and advanced testing equipment. As one of the early enterprises to obtain CCC certification, its entire product line has been certified by Germany's GS, the EU's CE, and the US's UL, among others.  


In the Chinese mainland market, Altec has established a nationwide marketing network, with products exported to over 30 countries and regions, including Europe, the Americas, the Middle East, Southeast Asia, India, Australia, and New Zealand. The company has also formed long-term strategic partnerships with several internationally renowned firms, such as Lenovo, NUT, SonicGear, and Teufel, actively practicing the marketing philosophy of "sourcing from the world, serving the world." It provides increasingly refined OEM/ODM customization services to a wide range of clients. Backed by its strong and outstanding products and services, Altec ranks among the top in sales and has built an excellent reputation and brand recognition.  


Development History


**Setting Sail**  

  • In 2001, the company was established in Bao'an District, Shenzhen, and built a nationwide sales network in the same year.  

  • **Persistence**  
  • In 2002, the company's products were exported to Italy, marking the beginning of its global expansion.  

  • **Consolidation**  
  • In 2003, the company obtained ISO 9001 quality certification, establishing a comprehensive standardized quality system.  
  • The company also passed the 3C certification.  

  • **Takeoff**  
  • In 2004, production exceeded 100,000 units, with over 800 employees.  
  • The company relocated to the Yalanshi Industrial Park in Fuyong, Shenzhen.  
  • The sales network expanded across Europe, the Americas, Asia, Africa, and Oceania.  

  • **Rise**  
  • In 2008, after years of dedicated expansion, Yalanshi became a globally recognized brand and partnered with leading international companies. Its products gained worldwide popularity.  

  • **Leap**  
  • In 2012, the audio industry continued to thrive. The company established a cleaning and disinfection business unit, forming R&D and marketing teams to venture into the health industry.  

  • **Strengthening**  
  • From April to June 2013, the audio industry maintained high growth, while the cleaning and disinfection business unit flourished, with various commercial cleaning and disinfection equipment sold nationwide.  
  • In 2016, the cleaning and disinfection business unit was formally established.  

  • **Innovation**  
  • From August to September 2017, the audio and cleaning & disinfection sectors experienced rapid growth.  
  • In 2019, a new kitchen and bathroom business unit was established.


Company Culture


Corporate Mission

★ To provide consumers with higher cost-effective products and services.

Corporate Vision

★ To forge an international brand and create global value.

Core Corporate Values

★ Commitment to promises, customer-first approach, efficiency with low consumption, and innovative value creation.

Corporate Creed

★ Uphold integrity as the principle: dedicate ourselves to quality products and operate with honesty in business.

This translation maintains the original meaning while adapting it to natural corporate English phrasing. Let me know if you'd like any refinements!


Honor and Qualifications


  In 2009, the portable laptop speaker represented by Edifier AL-225 achieved widespread popularity, earning high praise from both consumers and the media. The authoritative IT industry publication *Microcomputer* specially awarded it crystal-engraved plaques for "Market Share Leading Brand" and "Outstanding Market Performance Brand." This recognition affirmed and honored Edifier's sustained efforts and achievements.  


★ In 2008, with the launch of the Edifier AL-202, the company firmly established its dominance in the "laptop speaker" market, receiving widespread acclaim from the media. *ZOL (Zol.com.cn)*, a leading media outlet often regarded as a barometer of IT industry trends, showered praise on Edifier's products. Known for its impartiality and timeliness in publishing data, ZOL consistently ranked Edifier at the top of its laptop speaker brand rankings, making it the top choice for consumers purchasing laptop speakers.  


★ The AL-203 was jointly recommended as an editor's pick by Tencent Digital (QQ) and Feichang Online editors.  


★ Since entering the mainland market in 2008, Edifier speakers have been widely praised by consumers for their outstanding quality, exceptional cost-performance ratio, and comprehensive after-sales service. *Computer Weekly* awarded Edifier the title of "Fastest-Growing Brand."  


★ In 2009, with the blockbuster success of the AL-225, "portable laptop speakers" became an industry term. Esteemed editors from the authoritative publication *Microcomputer* showered it with praise, awarding it the "2009 Editor's Choice Award." The AL-225 thus gained even greater popularity, becoming the best-selling laptop speaker of the year.  


★ The lithium battery version of the AL-225 won the "Cost-Performance Award" from Feichang Online, with the award rationale being: "It doubles the audio quality of laptops."  


★ In 2009, as one of the most influential IT-focused online media outlets, IT168 conducted a survey that named Edifier the most favored brand among contemporary college students in the consumer electronics speaker category, earning it the "Brand Growth Potential Award."  


★ In 2009, the Edifier AL-206 broke conventional design norms for laptop speakers, serving as a benchmark for industrial design excellence. It also received the prestigious "Editor's Recommendation" award from *Computer Weekly*.  


★ The AL-206 won the "Industrial Design Award" in the 2009 Mini Speaker Comparative Review by PCOnline.  


★ The AL-206 was honored with the "Portable Speaker Flagship Product" title in the 2009-2010 China IT Brand Power Ranking and the "Editor's Choice Award" from *Computer Weekly*.


 

      

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